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Randy The Tech Professor

December 11, 2009 at 4:35 am

How To Optimize Your Website (Part 1): Mechanics


Hello Everyone,

In the process of setting up this WordPress blog, I have learned some interesting facts about improving “the volume or quality of traffic to a website from the various search engines”. Today I would like to teach you five ways to optimize your website for the search engines or, as it’s commonly called: SEO (Search Engine Optimization).

1) The First 1500 Characters:

Google scans the first 1500 characters (not words!) of what you have written, looking for keywords and phrases so it knows how to index your article in searches. Be sure to include and repeat the keywords and phrases you have within the first 1500 characters so that your article will rank higher in Google search.

2) Google Looks At What Is Sent To A Browser:

What does Google see? Or more importantly how does a webpage look to Googlebot and how will it rank a website in its search engine? Check out the SEO Text Browser ( The SEO Text Browser “tells the user what things could be improved with the current web page they are browsing. The browser allows even the newest webmaster to easily view a detailed and customized list of tasks to fix while giving easy step by step instructions on how to improve the web page the user is surfing”.

3) Especially Important What Is Inside The “Title Tag”:

Google itself tells you to  A) Accurately describe the page’s content.  B) Create unique title tags for each page.  C) Use brief, but descriptive titles.

4) Don’t Use Key Word Tags:

Many people think it is still important to use key word metatags, but Google ignores them! It’s much less about tags and code, and much more about content and links. Check out the video below by Google’s own Matt Cutts.

5) Get To The Page (Body) Content As Soon As Possible:

Web surfers hate to wait for slow loading web pages. If your web pages don’t load fast enough, many web surfers will go away without taking a look at them. No matter how great your content is, if your web site is not fast enough, web surfers won’t see it. Fast loading web pages are crucial if you want people to view your site on the Internet.

Professor Randy says: It’s helpful to know how the search engines work, but the best way to optimize your site is to provide great content for your readers by being knowledgeable and passionate about your subject!




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