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Randy The Tech Professor

December 14, 2009 at 6:22 pm

How To Optimize Your Website (Part 2): Passion

find-your-passion-300x300Hello Everyone,

In Part 1 ( we learned five mostly mechanical ways to optimize your web site (SEO: Search Engine Optimization). Today I would like to teach you five,  more personal ways to improve the volume or quality of traffic to your web site from the various search engines.

6) Update Content Regularly:

As your readers begin to get excited about the content on your site, they will be anxiously awaiting to hear from you. The easiest way to please them is by hosting a blog on your website and posting to the blog on a regular basis. Also search engines love new fresh content, so it is doubly important that you consistently update the content on your site.

7) Produce Great Content:

Great content is really the only reason for which anyone would visit your site. If you “do your homework” and “know your stuff”, you will produce good content. Over time your content will become known and other people/sites will begin to link to your site. The more people who link to your site the higher your Google ranking. Ask yourself these two questions: How many other people link to me? & How highly ranked are these people? Remember that in Part 1 I told you that “it’s much less about tags and code, and much more about content and links”.

8) Post Your Content On Social Networks:

Since your content is good, it’s only natural that you want other people to see it. How will people find you if you don’t communicate with them? You must do some PR work by posting your content on Facebook, Twitter, FriendFeed, etc. Get yourself known by participating in your particular subject community – going to web sites, forums, discussion boards, etc. People will get to know and appreciate you and little by little “word of mouth” will spread!

9) Store Videos On YouTube:

If you post videos to YouTube, store those videos on your own YouTube channel (get a YouTube account). People who enjoy your content, will subscribe to your channel, watch your videos and make comments. Make sure you describe your videos well, organize them and update your personal information in order to make it easier for other YouTubers to find you on the site. Most people find it easier to watch an informative video than to read.

10) Produce Great Content:

Same as #7 on this list but actually #1 on any list! When you are passionate about your subject you will feel a burning desire to share this passion with other people. Even if you don’t express yourself perfectly, people will be impressed by and attracted to your passion and enthusiasm. Content quality (produced by passion and study) will eventually lead to a great number of links to your site.

Professor Randy says: Links to your web site are great but be careful – don’t put the “cart before the horse”! Do what you love and love what you do – the rest will take care of itself!!



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