Hello everyone,                     

As I’m sure you know, Facebook is everywhere – but do you realize how huge it really is? Facebook is so dominant that you have to be aware of it and I have to mention it. Facebook excites me and scares me at the same time. Tomorrow I’ll tell you why it scares me.

Today I want to give you an article written by Henry Blodget in The Business Insider (http://tinyurl.com/yfnl3px) in which he quotes Perry Drake of database marketing firm Drake Direct:

Here’s a startling conclusion by Perry Drake of database marketing firm Drake Direct:
Facebook accounts for 25% of U.S. online pageviews.
Perry’s analysis was prompted by a study showing that the figure in the U.K. is 1 in 7. He pulled some Compete charts and concluded that the number here is 1 in 4.
Google, meanwhile, accounts for 1 in 12 pageviews (8%).  And Facebook is rapidly closing in on Google in terms of visits and uniques.
Facebook’s power, in other words, continues to grow.

Perry Drake says the following:

“My research revealed some very interesting facts. First of all let me say, that in the US, Facebook accounts for a significantly higher percent of our total page views than in the UK. In the UK, Facebook accounts for 15% of the total pageviews (or 1 in 7). In the US Facebook accounts for, now get this, 1 in every 4 or 25% of our total pageviews”.

Unbelievable!

Google on the other hand accounts for only 8% of the total pageviews (or 1 in 12).
Is this surprising? Not really. Facebook is, by design, much more engaging. So we should expect this fact.
However, when we look at total number of visits to these two sites, we notice that Google does have an edge, but, surprisingly, that edge is quickly slipping away. Ouch!
Even for the metric “monthly unique visitors,” we can see that Google is also losing its edge here as well.

Do you think Google is a bit concerned?

Professor Randy says: Be aware of Facebook and how it is evolving. Only then will you be able to understand it and hence use it properly.